URBB  is one of the leading companies in the FMCG industry on the Romanian market and its portfolio consists in international premium beer brands such as Carlsberg, Tuborg, Holsten, Skol, Guinness and Kilkenny. The company is also present on the soft drinks and mineral water market segments with Granini brand and, most recently, Bilbor mineral water. Permanently concerned about the environmental issues since launching, URBB owns two of the most renown Greenfield projects in the country. Since 2007, “The Green Umbrella” is the name of the CSR platform that gathered thousands of volunteers that share program’s values and environment protection messages and that are interested in a “green” and healthy lifestyle. “The Green Capital of Romania” is one of the biggest environmental programs of “The Green Umbrella”, supported by the Ministry of Environment and Forests. Beginning with 2010, during a year, the winner city will carry the title of the Green Capital of the country, in an unique initiative to reward and recognize the common implication of local authorities and community in environmental concerns.

VELUX is active in Romania since 1997. The product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. VELUX Romania also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. With more than 70 years of experience, the VELUX Group creates better living environments with daylight and fresh air through the roof. The VELUX Group, which has manufacturing companies in 11 countries and sales companies in just under 40 countries, represents one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. By promoting its products and their utilization, VELUX Group wants to encourage and contribute to a new type of durable architecture and to draw the attention towards a holistic view – SUSTAINABLE LIVING. The buildings must be designed in order to satisfy basic human needs, increase health and daily well being through natural light and fresh air with a preoccupation for durable energy sources including solar thermal energy.   Part of this strategy is the project Model Home 2020 – our vision for how we should construct future buildings: -maximised energy efficiency and minimised CO2 emissions -visionary architecture combined with improved health, well-being and confort for people. -renewable energy sources, with focus on thermal solar energy.   Non-tangible investments in Romania (resources and people): - Creates and develops Romanian skylights and roof windows market. This market did not exists before VELUX Romania was established, in 1997. - Sustains and develops Renovation market. - Sustainable living. By promoting its products and their utilization, VELUX Group wants to encourage and contribute to a new type of durable architecture and to draw the attention towards a holistic view – SUSTAINABLE LIVING. - Initiates the Active House project, part of Model Home 2020 (Buildings of the future). Romania is part of Active House Alliance, beeing represented by Emilia-Cerna Mladin – member of Director’s Board of AHA (Active House Alliance). - Supports students of Architecture with educational materials  and lectures about daylight in architecture. - Supports education for primary school projects about the importance of daylight and fresh air in our life. - Lobby to local authorities in order to change legislation regarding building constructions regulations (part of Model Home 2020 Strategy). - Support various NGOs directly by products or grants through group’s foundations