United Romanian Breweries

URBB  is one of the leading companies in the FMCG industry on the Romanian market and its portfolio consists in international premium beer brands such as Carlsberg, Tuborg, Holsten, Skol, Guinness and Kilkenny. The company is also present on the soft drinks and mineral water market segments with Granini brand and, most recently, Bilbor mineral water.
Permanently concerned about the environmental issues since launching, URBB owns two of the most renown Greenfield projects in the country.
Since 2007, “The Green Umbrella” is the name of the CSR platform that gathered thousands of volunteers that share program’s values and environment protection messages and that are interested in a “green” and healthy lifestyle.
“The Green Capital of Romania” is one of the biggest environmental programs of “The Green Umbrella”, supported by the Ministry of Environment and Forests. Beginning with 2010, during a year, the winner city will carry the title of the Green Capital of the country, in an unique initiative to reward and recognize the common implication of local authorities and community in environmental concerns.